Fractional CMO · Marketing Operator · Entrepreneur
Good marketing.
Less guesswork.
I’m Jonathan. I help B2B SaaS companies, startups and growing businesses figure out what matters, build a plan and get it out into the world. Senior marketing leadership, sleeves rolled up.
01 · The role
A clear head for your next stage of growth.
You have a good business. Marketing should help it move forward. I work with founders and CEOs to set priorities, give the team direction and turn good intentions into work that gets done.
Explore fractional leadership →02 · Where I help
The big picture. And the bits that make it work.
GTM, brand, demand, systems and partnerships. Connected around what your business actually needs.
Fractional CMO
A senior marketing partner who sets priorities, leads the team and owns the follow-through.
- Strategy & priorities
- Planning & budgets
- Team leadership
- Board reporting
Go-to-Market & Growth
Find your best customers, give them a reason to care and build demand that sales can work with.
- ICP & segmentation
- Positioning
- Demand generation
- Funnel design
Marketing Operations & HubSpot
Make HubSpot earn its keep. Clear data, useful automation and reporting people can trust.
- CRM architecture
- Lifecycle & scoring
- Attribution
- Sales workflows
Brand & Positioning
Explain why you matter in words your customers would actually use. Then make the brand live up to them.
- Messaging
- Website strategy
- Sales narratives
- Product marketing
Partner & Channel Growth
Build partnerships with a plan, a shared story and something more useful than a logo swap.
- Channel strategy
- Partner enablement
- Co-marketing
- Joint GTM
03 · The inflection point
Busy marketing. Familiar feeling?
Plenty happening, but too little moving forward. If any of this rings a bell, we should probably talk.
Marketing activity, but no clear strategy.
The founder is still effectively running marketing.
Sales and marketing aren’t aligned.
HubSpot exists, but nobody trusts the data.
Leads arrive, but pipeline attribution is unclear.
The team is busy, while priorities keep moving.
Agencies deliver activity without commercial accountability.
A new market needs a credible go-to-market plan.
You need senior leadership, but not a full-time executive.
That’s usually where I come in.
Build carefully.
Get on with it.
Executive + entrepreneur
Your budget is real. I treat it that way.
Being an entrepreneur makes you fairly allergic to work that looks impressive and goes nowhere. I care about where your time, money and team can make the biggest difference.
I’ll challenge the plan, make the calls and help with the doing. Strategy is more useful when someone sticks around for the tricky bit.
About my approach →The operating model
Clarity → Systems → Execution → Growth
Clarity
Get clear on the customer, the opportunity and what is getting in the way.
Systems
Give the team the tools, data and habits to do good work consistently.
Execution
Launch the campaigns. Equip sales. Put the plan to work.
Growth
See what delivers, learn from what doesn’t and back the right things.
A useful first conversation