Fractional CMO
Part of your team. A fraction of the week.
Senior marketing leadership for the stage you’re at. I work alongside your founders, CEO and team to set direction, make decisions and keep the work moving.
When it fits
The business is growing. Your to-do list is too.
A fractional CMO is useful when a founder is still carrying marketing, a team lacks senior direction, or activity has become disconnected from revenue. I join the leadership context, establish the agenda and take responsibility for moving it forward.
I get close to your business, lead the marketing agenda and help your team deliver. We shape the scope around what needs attention and the support you already have.
The remit
Marketing strategy and commercial priorities
Planning, budgets and resource allocation
Marketing team structure and leadership
Agency and vendor management
Marketing and sales alignment
KPIs, attribution and accountability
Executive and board reporting
Hands-on support where execution stalls
The operating model
Clarity → Systems → Execution → Growth
Clarity
Get clear on the customer, the opportunity and what is getting in the way.
Systems
Give the team the tools, data and habits to do good work consistently.
Execution
Launch the campaigns. Equip sales. Put the plan to work.
Growth
See what delivers, learn from what doesn’t and back the right things.
What changes
Everyone knows what matters next.
The immediate output is clarity: what matters, who owns it and how progress will be measured. The longer-term result is a marketing function that can operate consistently without depending on constant founder intervention.
See how I can help →Start with a conversation